Setting up a trade show booth requires a lot of time, effort and money, and you want them to be worth it in the end. Coming up with an original trade show idea and promotional concept can make your booth a must-see stop for trade show visitors. To draw in the crowds, you need to create a new and creative marketing strategy that will make your display area stand head and shoulders above all the others.
A good first step to doing this is by attending events within and outside of your industry, and identifying and weighing new marketing concepts. Go around a trade hall and observe what the others are doing with their exhibits. Take note of the booths that bring in a steady crowd and talk with the staff about their modus to entice prospects.
So what are some trade show ideas that can help your booth lure buyers?
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To be visible in the exhibition hall, use a big signage and bold graphics in your display area. You can make your booth distinctive from the rest by suspending tall hanging display signs over it, and make it easier to locate and find your booth. Hanging signs that have unique forms can likewise solicit people’s attention. You can also entice them to enter your booth by imprinting large, appealing promotional pitches on your rug or tiles and use them as trade show flooring. The letters should be facing the exhibition hall’s aisle so visitors can read your message quickly and without difficulty.
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Hold a contest or raffle that is simple, fast, compelling, and with an element of fun. Those who want to win a prize may register and receive a ticket with your company information imprinted on it. The sign-ups can be included in your mailing list after the event.
Consider hiring trade show attractions for your booth like magicians or entertainers who can incorporate your product information into their acts to drive up sales. What about getting a professional shoe shine service that will allow your staff to talk about your company with prospective clients while their footwear is being cleaned? You can likewise use a wireless charging station in your booth to gather lead information from those charging their mobile phones.
People love taking pictures and so have on standby a photographer who can take picture of attendees in front of your logo. Even after the trade show is finished, the pictures will continuously promote your business as people keep these photos of themselves. The photos can also boost your company’s social media presence as you can tag the visitors on the pictures and post them on social media channels to be seen by all of their friends.