Understanding Sales


Why You Should Use Promotional Pens to Market Your Business

Generating the revenues you may have projected for your small business can be quite difficult. Most of the time, you will fail to meet your revenues due to lack of a market. The market may be there, but if people do not know your business, making sales will be difficult. To reach your sales goals, you have to implement various marketing strategies.

However, advertising can prove to be challenging if you have no experience in small business marketing. This explains why most small business owners opt to hire marketing companies to handle their advertising. However, you may be unable to afford hiring a marketing company when you have a tiny budget.

There are different marketing tactics you can implement to get the word out about your products or services. However, there are still challenges to be overcome in any tactic you will choose. Moreover, you will be looking to break even with any tactic you opt for. So, what easy advertising options do you have for your business?
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Using promotional items such as pens can help to market your small business without incurring a huge cost. When you want to market your small business using promotional pens, you will save the cost of hiring a marketing consultant. Inasmuch as distributing personal pens may not reach very many people, the impact it will have on your business will be huge. Below are two reasons why you should consider using promotional pens to market your business.
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i) Low marketing cost
It is important to have a marketing budget for your business. If you are bootstrapping your business, you may not have a lot of money for marketing. This being the case, you may not be ready to spend on an expensive marketing strategy. For a small business, one of the options you have of marketing your company is by using promotional pens.

There are some costs to be incurred when creating promotional pens. However, your business will benefit immensely from using this tactic. Promotional pens are sold at wholesale price. When you do the math, the cost per pen will be quite cheap. For instance, you can purchase 500 pens for about $300. This cost is quite cheap compared to what you may have to spend on radio ads, TV spots and direct mail marketing.

ii) Promotional pens are walking advertisements
When you use promotional pens, information about your business will be broadcasted at any time and to many people. It does not matter what people are doing, they can always read what is written on the pens. Typically, you will have your business name, phone number, website and products on the pen. When people need the services or products you offer, your company name will be on their mind.